Is it a wallet? Belt? Still a handbag? In fact, all three of them are due to this new generation of modern handbag brands. Its design philosophy fits well with Instagram, as both features are fully functional and can be changed at will. As brands increasingly adopt versatile designs to meet our diverse lifestyle needs, your handbags can now change as you wish. The design takes into account the customizable elements of the shoulder strap and accessories hardware, allowing you to change the way you like your backpack.
“Since the first modern It Bag, Mansur Gavriel’s bucket bag has been sold out, it will be sold out within 24 hours every time it is re-stocked. We are seeing more and more brands offering people at very affordable prices. Amazing design,” Lisa Aiken, Net-A-Porter’s retail fashion director, commented: “Customers are now more concerned about the beauty of the bag than its brand.” They appreciate the amazing design, eager to be fun, practical and yet Stylish accessories. ”
And now, there are many such handbags on the market to choose from. Wandler, Danse Lente, Manu Atelier and Yuzefi are such brands, and they are leading the way with the success of the new handbag design, which finally makes them among the top ten best in the Net-A-Porter 2018 spring and summer bag category. Brand. Aiken pointed out that sales have almost doubled since last quarter, and there is no sign of a slowdown. Net-A-Porter is actually increasing purchases, and designers have responded accordingly.
“It feels like this is the best time for my design,” said Elza Wandler, who launched the Wandler brand last year. Her products combine unexpected dimensions, clean lines and bright colors. She is a graduate of the Amsterdam Fashion Institute and has achieved great success on both Hertensia and Luna handbags. Both handbags are removable. “I think that when you use a handbag, it should give you a sense of autonomy and happiness. There is no harm in the point function,” she commented. This further illustrates the many functions of the Anna Belt Buckle Bag, which can be used as a cross-body bag or as a wallet or wallet, while Lotta Tote makes the rivet set in the length of the adjustable shoulder strap a decorative feature. .
From an aesthetic point of view, it is precisely because of the combination of these hardware details and eye-catching appearance that the style is fully displayed in the design of these active brands. This is undoubtedly inspired by the 2015 Loewe Puzzle handbag, which uses a unique sculptural design that is striking and perfectly suited to Instagram.
“Instagram is absolutely indispensable in the success of these bags.” Aiken commented: “It brings a huge amount of exposure to these brands, not just making them look more fashionable. Instagram describes a customer’s desire The lifestyle to buy. The idea of picking a bag from a low-key brand can show your fashion appeal.”
Please note that these brands pay more attention to design, detail, form and size, without paying attention to slogans or logos. The promotion and seasonal slogan of the famous designers of these brands have made them fall into the hustle and bustle of their brand’s flamboyant decoration.
From a consumer perspective, in a world where we have only one handbag, the inherent flexibility of these designs means you don’t have to worry too much about the need to carry the same handbag all the time. Because in fact this can’t happen – just adjust the shoulder strap, pull the handle or clip the bag under your arm, you can easily solve this problem.